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Andrea Jones – Simpler, Smarter Marketing for Busy People

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I’ve been in business for 12+ years, through sever I’ve been in business for 12+ years, through several pivots, two kids, a few messy seasons, and plenty of “wait… why am I doing it this way?” moments. So yes, I have thoughts about what I’d do differently if I were starting over today. I’d build the business around my actual personality sooner. I’d take YouTube seriously before I felt “ready.” I’d spend more time creating genuine relationships instead of overthinking every room I walked into. I’d also make it painfully obvious how people could work with me and give the boring backend stuff the attention it deserves. Turns out, clear offers and functional systems make the fun, creative parts a whole lot easier. Hindsight is generous like that. It shows you how much energy you spent trying to look professional when being recognizably yourself would’ve gotten you further. Which one would you focus on first? And if your marketing currently feels more complicated than it needs to be, comment LESSKIT and I’ll send you the free Do Less, Market Better Kit.
When I started talking about doing less marketing, When I started talking about doing less marketing, I noticed something interesting. Some people assumed I’d stopped caring about growth. 😣 That I’d settled. That I wasn’t ambitious anymore. That I was telling people to lower their expectations. Nope. 😂 I still have pretty big goals for my business. I still love marketing. Honestly, I think it’s one of the coolest parts of running a business. I still experiment. I still track what works. I still spend time thinking about strategy. The difference is that I stopped believing more is always better. More platforms. More posts. More hacks. More pressure. More guilt when life gets… well… life. These days, I’m way more interested in asking better questions. What’s actually moving the business forward? What feels sustainable? What deserves my energy? Because I don’t want a business that only works during my most productive weeks. I want one that still works when my kids are sick, when life gets messy, or when I simply want to close my laptop and go be a human. That’s what “do less” has always meant to me. Not smaller dreams. Smarter decisions. 💬 Which slide hit you the hardest? I’d love to know.
Please stop blaming Mr. AL, the grumpy algorithm. Please stop blaming Mr. AL, the grumpy algorithm. If your social media isn’t popping lately, it might be time to take a look in the mirror. 🪞
Social media asks a lot from business owners right Social media asks a lot from business owners right now. There are constant platform updates, new tools, changing best practices, and a lot of advice that makes it feel like you need to be everywhere at once. Most people do NOT need more pressure. They need a clearer way to decide what matters, what is worth their time, and what actually supports their business. That is what we’re talking about at the Social Media Day Summit. We’ll look at what is happening in social media right now, where your attention is best spent, and how to make better decisions without reacting to every update. If your marketing has started to feel heavier than it needs to, this session will help you take a step back and see things more clearly. Comment SMD and I’ll send you the link.
I’m hiring. 🎉 I’m looking for a Part-Time Operati I’m hiring. 🎉 I’m looking for a Part-Time Operations & Executive Assistant to help keep OnlineDrea running smoothly behind the scenes. ➡️ 5–10 hours per week to start. ➡️ Mostly remote. ➡️ Niagara Region preferred. If you love organization, systems, supporting people, and making things happen, I’d love to hear from you. Bonus points if you’re curious about marketing, online communities, content creation, or online business. Comment TEAMDREA and I’ll send you the details.
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