Know Exactly What You’re Marketing For the Rest of the Year

BUILD YOUR Q4 MARKETING PLAN

Four live working sessions to figure out what you’re selling, what deserves your attention, and how you’ll market it from October through December. September 14–17 at 12 PM ET. Free 99. Workbook included.

BUILD MY Q4 PLAN

Q4 Can Start to Feel Like Twelve Different Plans at Once

By late summer, Q4 can start to feel like twelve different plans trying to happen at once.

There’s October. Black Friday. Holiday promos. The thing you meant to launch. The thing that sold surprisingly well earlier this year.

What are you selling, and what needs to happen between now and December for people to buy it?

That’s what we’re figuring out together.

BUILD MY Q4 PLAN

The Calendar Comes After the Decisions

  • One clear Q4 sales focus and a realistic goal.
  • A simple message map for what your audience needs to hear before they buy.
  • A customer path that shows how people find you, build trust, and hear the offer.
  • A week-by-week October–December plan with Minimum, Standard, and Spacious versions.

A Q4 plan that only works when nothing goes sideways isn’t especially useful.

HERE’S WHAT WE’RE BUILDING TOGETHER

Your Four-Day Q4 Plan

September 14–17, live daily at 12 PM ET

DAY 1: What Are We Actually Trying to Sell?
Choose your primary Q4 offer, set a realistic goal, name the buyer, and decide what the next three months are for.

DAY 2: What Needs to Be True Before Someone Buys?
Build your message map around what your buyer needs to understand, believe, see, or trust.

DAY 3: How Does Someone Get From “I Saw You” to “I Bought”?
Map the path toward your offer, find the weak spot, and decide what needs fixing before the selling starts.

DAY 4: Build the Damn Plan
Turn your decisions into a realistic October–December plan, week by week.

Free 4-Day Live Working Series

Ready to know what you’re marketing for the rest of the year?

September 14–17, 2026 · Live daily at 12 PM ET · Free 99 · Workbook included

★★★★★

“Going through those exercises sparked finding my voice, developing my message, and clarifying my marketing strategy.”

Paula Vincent Johnson

“The information, assignments, and feedback have been immensely helpful. She meets you where you are and encourages you to move forward with the tools she provides.”

Lea Appleton

“This Lab and community has been just what I needed to get more focused and become more confident in marketing the services I know I’m good at.”

Amy McKinney

“Andréa presented practical strategies for small businesses to implement right away.”

Abby Glassenberg

FAQs

Yep. Free 99. The four live sessions and participant workbook won’t cost you a penny.

Use the lower-capacity route. Every day has a smaller version so you can still make the important decisions without turning this into another thing you’re behind on.

Yep. Replays will be available through Thursday, September 24 at 11:59 PM ET, so you’ll have time to catch up if you can’t make every noon session live.

No. Your Q4 sales moments should fit your business. You might have a launch, a service-booking period, a membership push, an event, a seasonal promotion, an evergreen offer, or a quieter quarter focused on nurturing and retention.

Yes. Registration stays open through Monday, September 14 at 11:59 PM ET. If you register after the Day 1 live session, catch the replay and join us live starting Tuesday.

BUILD MY Q4 PLAN