The Importance of Building a Lasting Brand with Rachel Schenck

Your brand is so much more than a logo. In today’s podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for:

  • Tips for branding your social media profiles
  • What makes a good logo
  • The types of files you need to get from your designer
  • How to see if your ideal company name is taken

Listen Now

Want to listen on your Apple device? Click here! 

Have an Android? Try Spotify!

Quotes from this episode:

  • If you want a brand that can stand the test of time, make sure you have enough information.
  • Your brand should look like you belong the industry.
  • If you have a business, whether it’s online or not, you have to have a business card.

About Rachel:

Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms.

Connect with Rachel:

Links mentioned in this interview:

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Picture of Andréa Jones
Andréa Jones is a content and marketing strategist who helps brands and creators simplify their marketing with human-first, AI-smart strategies. With over a decade of experience, she’s designed scalable content systems, guided thousands of business owners through social media’s constant shifts, and produced resources that have reached over 5,000 students worldwide. She’s also the host of the award-winning Mindful Marketing Podcast, where she shares practical strategies for building sustainable, stress-free marketing that actually works.