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Andrea Jones – Simpler, Smarter Marketing for Busy People

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Someone on Threads asked me how rage bait works, s Someone on Threads asked me how rage bait works, so I made a podcast episode about it. That episode led to a BBC interview. Then Oxford named “rage bait” its 2025 Word of the Year, and the conversation came around again. One morning, I was up at 4 a.m. (yes, in the morning) for 14 CBC radio interviews in a row, syndicated across Canada. I crashed the next day. 😂 The episode felt freakin’ ordinary when I recorded it. As one does, I got nosey AF and went down the rabbit hole. I had no idea where that conversation would go. The episode was there when people needed it later. That’s why I care about signature content. A good piece can keep opening doors long after publish day. And honestly, I want people to trust me with their attention, especially when we’re talking about something as charged as rage bait. The episode that started all of this is linked in my bio.
Friendly little calendar tap: the $67 early-bird p Friendly little calendar tap: the $67 early-bird price ends tonight. Plan Your Black Friday Campaign With Me is happening October 20 from 12–2 PM ET. Your registration includes the complete Black Friday Promo Kit, immediate access and the replay because I know noon on a Tuesday can get noon-on-a-Tuesday-ish. The price moves to $97 tomorrow. Comment 67 and I’ll send you the details.
Where do your company values actually show up when Where do your company values actually show up when a decision has to be made? Celeste Warren gives a practical example in this week’s conversation: promotion. If your values shape your leadership standards, performance expectations, and promotion policies, people have context for understanding why someone moves into a leadership role. They may not agree with every decision. But the standards shouldn’t be a mystery. That’s the difference between values that live on a page and values that help run the business. 👉🏾 Tap the link in my bio to listen.
A diverse team can still be operating inside syste A diverse team can still be operating inside systems that create very different opportunities for different people. That’s one of the distinctions Celeste Warren makes in this week’s episode. Representation matters, but the work also means looking at the policies, practices, leadership behaviors, and everyday decisions that shape who actually gets access and opportunity. We talk about what it looks like to move from good intentions to meaningful change and make your values something people can experience, not just read about. 👉🏾 Tap the link in my bio to listen.
Traveling with @eularkenner (aka my mom) has compl Traveling with @eularkenner (aka my mom) has completely changed the way I travel. #TheEulaExperience is legit y’all. I’m so spoiled. Hiring her to plan and facilitate my travel has been amazing!
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