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Do you remember the gal on Instagram who had 2 mil Do you remember the gal on Instagram who had 2 million followers and couldn’t even sell 36 of her new t-shirt line? Here’s the thing, followers don’t mean anything if they’re not going to participate in your business growth. I know a larger following can be one indication of interest BUT you’ve got to have a business beyond social media followers. It doesn’t matter how many followers you have. If you don’t have a sustainable business behind that following, you may not see the success you seek. The flip side is also true. If you have a sustainable business, that doesn’t necessarily mean you’re going to have tons of social media followers. Today, I encourage you to pay attention to the right numbers. The numbers that actually make a difference in your business. Dig deeper into your social media stats. Go beyond the surface to understand metrics like: ⚡️Impact 👉 How many people saw your posts this month? ⚡️Engagement 👉 How are users engaging with your posts? Are they saving them or sharing them? ⚡️Intent 👉 Are they following your calls to action? Are they clicking through? Tapping over to your profile? ⚡️Conversion 👉 How many people are visiting your website from social media? Are you seeing more leads come in from social media? When we refocus away from followers onto the metrics that truly matter, we can better understand the role that social media plays in our business.
Want a behind the scenes look at my livestream set Want a behind the scenes look at my livestream set up? I love livestreaming for my business and in this video I’ll show you my office setup. I’m sharing my top tools, from webcams and mics, to setting up lighting while I’m wearing glasses and the software I use to make my videos look professional and branded (hint, I don’t go live directly on Facebook or Instagram!). And nope! These tools won’t break the bank either! If you’re interested in learning more about incorporating live streaming in your social media strategy be sure to also grab the guide at onlinedrea.com/livestream (link in bio) to learn how to create an incredible live streaming experience for you and your audience! Watch the full video on my YouTube channel 👉 link in my bio.
These two couldn’t be more opposite yet they are These two couldn’t be more opposite yet they are the best of friends. @sirstirling doesn’t like being on camera. @kingprezgibson on the other hand demands it. He is royalty, after all. I’m 100% sure that my fur companions a big part of what makes working at home enjoyable for me. #nationalpetday
I’m working through some success metrics for eve I’m working through some success metrics for every single person on my 10 person team and it got me thinking… What’s your definition of success? Especially when it comes to social media, I find that as online business owners, we so often focus on the flashy metrics. 🧩 Followers 🧩 Top line revenue 🧩 Newsletter lists 🧩 Podcast downloads 🧩 Video views But none of those numbers really matter. If you think about it, on the surface, they can be indicators of success but they don’t actually mean that those online business owners, employees, and clients are actually satisfied with their contributions. In other words, having thousands of followers doesn’t make you successful if none of them buy anything from you. So if flashy metrics aren’t what makes us successful, what does? Instead of external measures of success, what if we focused on what really matters: 🎖 Profitability 🎖 Space to create 🎖 Supporting our family 🎖 Creating opportunities 🎖 Sustainable growth ^ Things like these are what truly matters. Imagine how differently you’d feel about your business if instead of focusing on the number of followers you have, you focused on building a lasting business instead. Wow. I’ve got chills. I love geeking out about this stuff. Cheers to your future success!
This is a reminder that social media is all about This is a reminder that social media is all about connection. ❌ It’s not a billboard. ❌ It’s not a TV ad. ❌ It’s not a flyer. Social media allows us the unique opportunity to actually connect with someone who would become a potential client/customer/viewer/listener. So today, I challenge you to focus on connection. ✅ Start new conversations. ✅ Join current conversations. ✅ Listen. ✅ Celebrate others. We’re all humans in this crazy world so let’s be kind.

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