CLARIFY YOUR MESSAGE
POV Builder
Clarify what you believe, what youāre willing to say and the perspective you want people to remember.
Andrea Jones – Simpler, Smarter Marketing for Busy People
Letās turn all those good ideas into marketing that survives client work, school pickup, low-energy days, and whatever chaos Tuesday has planned.
Plans start at $97/month for business owners who want simpler, smarter marketing and some actual support while theyāre doing it.
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Cancel anytime. Marketing is already complicated enough; your membership doesnāt need a tiny cancellation maze too.Ā
Youāre also covered by a 30-day money-back guarantee.
The algorithm changes. AI hands you fifty captions that somehow all sound like a very confident beige wall. Everyone online has a fresh āmust-doā strategy, and the simple plan you started with now has twelve tabs, a surprise funnel, two platforms you didnāt even like last week, and a spreadsheet youāre scared to open.
Like⦠hello??
Hereās the part I want you to know:
You are probably not bad at marketing.
You may be missing a place to think it through, try the idea, look at what happened, and get help when something feels off.
The Lab gives you that place. Bring whatever version you have, including the 11:42 p.m. thought that maybe a YouTube channel and full rebrand will fix everything. Weāll sort out what deserves your attention and keep the useful work moving.
The Lab is where your marketing plan gets some actual mileage.
Bring the version you have, even if itās currently held together by sticky notes and one extremely optimistic Monday morning.
Inside, youāll get help choosing the next move, putting it into action and adjusting as your capacity or results change. Youāll be surrounded by business owners who understand that ājust post consistentlyā is not an entire strategy.
Your plan gets to evolve without triggering a complete marketing identity crisis.
šš¾ Quick heads-up: there are two ways to join the Lab.
All Access gives you the core Lab experience, with strategy and implementation support in community. Pro adds private mentorship and direct access to me.
Iāll show you exactly whatās included in each below.
Every month centers on a live workshop or challenge designed to move one real piece of your marketing forward. Weekly coworking and Circle support help you carry that work into the rest of your business.
Each month, the Lab gathers around a useful marketing problem and works through it together.
Some months take the form of a focused live workshop. Others become a short challenge with time to apply what youāre learning between sessions.
Bring one task and use the session to move it forward without spending the whole hour reorganizing your tabs.
Share what youāre working on and get thoughtful feedback from people who understand the business behind the post.
Replays and supporting materials are added to the member library. Included with All Access and Pro.
The Marketing Playground Framework helps you connect the moving parts of your marketing so each piece has a job and you have a clear way forward.
Short lessons guide you through six stages. Each decision fills in your Personalized Marketing Playbook, including a practical 30-day plan and a minimum version for lower-capacity seasons.
Choose a focused training or working template, then apply it directly to the plan in front of you.
Find support for content planning and platform strategy, along with AI and automation resources. Templates give you a useful starting point without sanding off your voice.
If youāre unsure where to begin, bring your goal into Circle or a live session. Iāll point you toward the most useful resource for what youāre working on now.
CLARIFY YOUR MESSAGE
Clarify what you believe, what youāre willing to say and the perspective you want people to remember.
CONNECT THE PIECES
Turn one strong idea into a connected collection of posts, emails and invitations.
PLAN FOR REAL LIFE
Build your marketing plan around the capacity you actually have this week.
YOUR PLAN IN ONE PLACE
Keep your strategic decisions, minimum plan and next 30 days together in one useful place.
WORK SMARTER
Use practical prompts and workflows to work faster without sanding off your voice.
DIP IN WITH A PURPOSE
Revisit past workshops and challenges when they match the work in front of you.
Your marketing plan gets to be written in pencil. Start with the smallest useful version and see what happens before you build an entire content circus around one promising idea.
A quiet post does not require an emergency rebrand. Collect the data and move on. When an email gets people clicking, give that idea another lap around the Playground.
Inside the Lab, youāll have support figuring out what deserves more energy and what can retire without a dramatic farewell tour.
WHAT PRO ADDS
Pro includes everything inside All Access, plus a private monthly mentorship session and direct access to me between calls.
Choose Pro when you want a second set of eyes on the half-finished plan before it becomes a week-long side quest.
PRIVATE MENTORSHIP
Bring the campaign, offer or decision that needs focused attention to a 30-minute Google Meet with me. Weāll work through your specific context and leave with the next move clear.
BETWEEN SESSIONS
Send me a message when you want feedback or a second set of eyes. Messaging is unlimited, and youāll typically hear back within 72 hours.
SMALL ON PURPOSE
Pro stays small so I can remain familiar with your business and give your questions real attention.
Unused monthly mentorship sessions do not roll over.
āThis is the first time Iāve had fun in eons. I donāt dread it, and I have ideas that come pretty easily. Iāve made such progress.ā
Best for: business owners who want live guidance, focused work time and thoughtful community feedback.
Best for: business owners who want private mentorship and direct access to AndrƩa between sessions.
HOW YOUR FIRST WEEK WORKS
Your community and resource-library access arrive right away.
Begin with the Marketing Playground Framework or bring the plan already on your desk.
Bring the work to the next workshop, challenge or coworking session.
This is a subscription product billed on a monthly basis until you cancel. Cancel anytime from the account management page.
Iām all about marketing that feels good.
Iāve done the ādo it allā version. Posting constantly. Saying yes too much. Letting the algorithm act like it runs my entire life. Hello!
Burnout hit. Hard.
Now I run a business with clear systems, a calmer schedule, and marketing that supports my life instead of swallowing it. For me, that means raising my two daughters, writing romance novels, and actually enjoying my life.
Iāve been creating content since 2004 (yes, blog era). Iāve watched trends come and go, platforms rise and fall, and Iāve learned how to build strategy that doesnāt collapse every time something changes.
My mission: help you build a marketing approach that grows your business and protects your energy.

The Lab is for business owners with an offer, service, or clear business direction who want a simpler way to plan and carry out their marketing. You do not need a perfect strategy or a huge audience. Bring the version you have, and weāll help you choose the next useful move.
Youāre welcome here if you have a business or offer youāre ready to market. The Marketing Playground Framework will help you build the foundation, while the workshops, coworking, and Circle support help you put it into practice. If youāre still deciding what business you want to start, the Lab will probably feel a little early.
All Access includes the complete Lab experience: monthly live workshops or implementation challenges, weekly coworking, Circle support, the Marketing Playground Framework, templates, AI and automation resources, and the training and replay library. Pro includes everything in All Access plus one private 30-minute mentorship session each month and unlimited direct messages with AndrƩa. Replies typically arrive within 72 hours, and Pro is capped at 20 members.
Each month centers on a live workshop or implementation challenge, with weekly coworking sessions around it. Sessions are typically scheduled between 10 a.m. and 2 p.m. ET, and replays and supporting materials are added to the member library.
There is no required weekly time commitment. Start with the monthly workshop or challenge, then use coworking, Circle, and the resource library when they support what youāre working on. The goal is progress you can sustain, not another course you have to race through.
Private one-on-one support is included with Pro. Pro members receive one 30-minute mentorship session on Google Meet each month, plus unlimited direct messages with a typical response within 72 hours. All Access members receive support in the live sessions and Circle community.
The Lab includes a 30-day money-back guarantee. If it isnāt the right fit, contact us within 30 days of joining and weāll refund your membership.
Send me a DM on Instagram at @onlinedrea