The Win
Choose your campaign goal and capacity ceiling.
29-MINUTE RECORDED WORKSHOP + PROMO KIT
Plan your Black Friday campaign with me.
Build your 2026 campaign with the captioned workshop recording and all 14 Black Friday Promo Kit resources.
Get the workshop + Promo Kit — $97Available now. Workshop and kit access through December 1, 2026 at 11:59 PM ET.
Already in the Mindful Marketing Lab? It’s included. Open your workshop + Promo Kit ↗
ONE CONNECTED CAMPAIGN
Work through the decisions.
Keep your goal and capacity in view as you build. Pause the recording and work through your version in the Campaign Map Workbook.
Choose a campaign lane that fits the time and audience you have, then put the work on your calendar.
The Offer
Decide which offer fits your goal, timing, and ability to deliver.
The Deal
Choose an incentive that makes financial sense for your business.
The Buyer
Work through what your buyer needs to understand before saying yes.
The Path
Connect your promotion to checkout and the experience after the sale.
The Plan
Put your campaign tasks and content on a calendar you can follow.
ALL 14 RESOURCES INCLUDED
Open your Black Friday Promo Kit.
Start with the workbook and calculator. Use the copy packs and planning tools as you build your campaign. It’s all included with your workshop.
4 RESOURCES
Make the decisions
- Campaign Map Workbook
- Profit + Capacity Calculator
- Offer Builder
- Campaign Calendar Pack
3 RESOURCES
Write the invitation
- Email Swipe Pack
- Social Promotion Pack
- Sales Page + Checkout + Thank-You Copy Kit
3 RESOURCES
Run the campaign
- Launch Operations Kit
- Campaign Tracking Dashboard
- Ads Lite bonus
4 RESOURCES
Keep improving
- After-the-Sale Email Pack
- Post-Campaign Review
- Mindful AI Prompt Pack
- Completed Example Pack
HI, I’M ANDRÉA.
Bring the idea you have.
I’m the founder of OnlineDrea and host of the Mindful Marketing Podcast. I help business owners make thoughtful marketing decisions with the time and energy they have.
This workshop has examples for coaches and service providers, as well as course creators, membership owners, and digital product sellers. We’ll account for the work involved in delivering your offer.
You can start with a rough idea. Choosing the offer is part of the workshop.
ACCESS & DETAILS
A few things to know.
Is this a live workshop?
It’s a 29-minute recorded workshop with captions. The recording and complete Promo Kit are available now, so you can work through them on your schedule.
How do I get access?
After purchase, you’ll receive access instructions for Circle. You’ll have access to the workshop recording and Promo Kit resources through December 1, 2026 at 11:59 PM ET.
Do I need my offer figured out already?
Bring what you have. Choosing the offer is part of the workshop, and you can pause while you work through your version.
Do I have to offer a discount?
You can explore a bonus, bundle, added access, limited spots, or a future-start offer. We’ll look at how the promotion affects your margins and capacity before you commit to it.
I’m already in the Mindful Marketing Lab. Should I buy this?
Your current membership includes the workshop and complete Promo Kit. Open the workshop + Promo Kit in Circle to use your member access.
What’s the refund policy?
Purchases are final because they include the complete workshop and digital planning resources.
YOUR 2026 BLACK FRIDAY CAMPAIGN
Let’s put it on the calendar.
Get the recorded workshop with captions and the complete Black Friday Promo Kit.
Get the workshop + Promo Kit — $97
Workshop and kit access through December 1, 2026 at 11:59 PM ET.
Included for current Mindful Marketing Lab members. Open your workshop + Promo Kit ↗