How To Create A Group Board On Pinterest

To create a Pinterest group board, start with a board and invite people to collaborate on it. You can add collaborators while creating a new board or invite them to one you already have. The owner chooses what contributors can do.

I first shared this tutorial in 2015. Pinterest has moved a few buttons since then, so here’s an updated walkthrough, with a little room to consider what you actually want the board to help you do.

Give your group board a useful job

A group board brings several people’s ideas into one shared collection. That can be helpful when you’re making a decision together.

A photographer could use a secret board with a client to explore the feeling of an upcoming shoot. A product business might gather campaign inspiration with a creative collaborator. Both examples give contributors something specific to work toward.

Write a short purpose before you start collecting. “Ideas for our autumn product photos” gives everyone a clearer starting point than “Marketing inspiration,” which could become approximately 247 unrelated Pins by lunchtime. As one does.

Create a board on your computer

For a Pinterest business account, follow these steps:

1. Open your profile and select the Saved tab.

2. Click the plus symbol beneath Saved, then choose Board.

3. Enter a name that describes the project.

4. Choose whether to keep the board secret. You can also add collaborators during this step.

5. Select Create, then add a few relevant Pins to get started.

Pinterest’s business-account board instructions provide the current reference if your screen looks different.

Start a board in the Pinterest app

From your home feed or profile, tap the plus symbol and choose Board. Add the board name and select your privacy preference. The setup also allows you to invite collaborators.

Finish with Next or Create, depending on your device. Button placement can vary between app versions, so follow the labels on your screen.

Invite people to an existing board

Already have the board? Open it from your profile, then select the plus symbol below the board name.

Search for the person using their name, Pinterest username, or email address. Choose Invite beside the correct account. Alternatively, select Copy link and send that invitation to your collaborator.

Pinterest sends an email or notification about the invitation. Give the person some context when you contact them: what you’re collecting, why you’d like their input, and when you’ll review the ideas together.

Choose your collaboration settings

Open the board’s options and look for Collaborators can…. Pinterest offers different levels of contribution, including Save and comment and broader editing through Do (almost) everything.

Check the options for inviting other people and accepting requests to join, too. Match the permissions to the project and finish by selecting Done.

For the current controls, see Pinterest’s guide to managing group boards.

Keep the board useful after the invitation

Save a few examples that show what belongs on the board. Explain what you like about each one when you discuss it with your collaborator. A Pin might be useful for its lighting while its overall style is completely wrong for your project.

Set a point to review the collection and make a decision. Otherwise, gathering inspiration can quietly become another job on your list.

After a campaign, record the choices you made somewhere you’ll find them again. The board can support your process; the useful outcome is having something clearer to work with.

A couple of questions before you begin

Can a group board be private?

Yes. A secret board is visible to you and the collaborators you invite. Check the privacy setting before adding material for an unreleased project.

Do I need a group board for my business?

Consider whether another person’s contribution would help you make a specific decision. If you’re working independently, an ordinary board may already give you the space you need. Keep the setup manageable.

Explore Pinterest’s place in your marketing

For a broader look at the platform, listen to Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl. We discuss search behavior and how to approach Pinterest with the time you have.

When your next question is how this fits your marketing plan, explore the free Do Less, Market Better Kit. The Signature Content Map helps give your main content a job, while the Energy Budget Tracker brings your available capacity into the plan.