Tracking Podcasting Insights with Sean Creeley

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! 

In this podcast episode, we share: 

  • Podsights’ background and what Podsights does for podcasters and advertisers 
  • How Podsights helps podcasters know what advertising is and isn’t working 
  • Why tracking podcast data is difficult and messy
  • The benefits of the podcast industry in comparison to other online industries 
  • How Podsights help small podcasters find advertising that aligns with their story 

Listen to the episode here:


Memorable Quotes: 

  • It’s a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting. 
  • You advertise based off of content, not off of targeting users. 

About Sean Creeley 

Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016.

Connect with Sean:

https://podsights.com/

https://research.podsights.com

Links Mentioned:

Beyond the Podcast Virtual Summit

This Episode Is Made Possible By:

  • Social Report: The world’s most complete social media management platform and my social media management tool of choice.
  • Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

 

Picture of Andréa Jones
Andréa Jones is a content and marketing strategist who helps brands and creators simplify their marketing with human-first, AI-smart strategies. With over a decade of experience, she’s designed scalable content systems, guided thousands of business owners through social media’s constant shifts, and produced resources that have reached over 5,000 students worldwide. She’s also the host of the award-winning Mindful Marketing Podcast, where she shares practical strategies for building sustainable, stress-free marketing that actually works.