If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you.

But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people!

Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.

In this episode of the podcast, I talk about:

  • The Social Media Strategy I learned from Gary Vaynerchuck
  • What your social media should be a reflection of
  • Transparency Dissonance
  • Sharing something better than failures
  • My lesson learned that took four years to share
  • Three reasons why I don’t share photos of my daughter on social media
  • Avoiding the Social Media Shame Game
  • My Healthy Obsession with RuPaul’s Drag Race
  • Posting vacation photos during vs. after the vacation
  • Why your comfort is all that matters

This Episode Was Made Possible By:

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Memorable Quotes:

  • “We see people crying on their social media. We see people posting their kids, having a breakdown. We see people snapping photos of their lunch. We see people documenting their entire traveling adventure. And then we look at ourselves as business owners and go, how do we fit into all of this? How can we show up in a way that still is personable and connects with other people, but isn't showing the sides of our lives and our businesses that maybe we don't feel comfortable with.” — Andréa Jones
  • “Gary V says to document, don't educate. Sometimes we think that documentation means documenting our lives, documenting every little thing. You know, my dog takes a poop, I'm taking a picture and posting it on social media.” — Andréa Jones
  • “Social media is a reflection of what's happening in your business. And that's how you get authenticity. Where the transparency piece comes in is that you don't necessarily have to share everything.” — Andréa Jones
  • “Showing up in a transparent way could also be authentic, but it could cause harm to you if you're entirely transparent. So an example would be…the idea of letting go of a team member. It's not just your story that you're sharing. You're sharing other folks' stories as well. So that transparency could be crossing a line.” — Andréa Jones
  • “There's not a lot of perspective for me in sharing a…failure as it's happening. I'd rather have it happen, reflect back on it, and grow from it.” — Andréa Jones
  • “So that's my choice of showing up in an authentic way. Still talking about motherhood, still sharing my personal journey, but not being overly transparent by sharing photos of her and sharing every aspect of her journey.” — Andréa Jones
  • “I want this to inspire you to think about how you can show up in an authentic way, meaning sharing yourself, your personality, accurately, and how you are today without diving into being too overly transparent about that crying session that you had in the shower the other day. Right?” — Andréa Jones
  • “You can decide. Here's what I want to share. Here's what I don't want to share. As long as you tie it back into your business, I think it's a great way to show up on social media. It doesn't have to be all stuffy and buttoned up. You can still relax and have fun.” — Andréa Jones

Resources Mentioned:

Episode 200 – My 7 Biggest Marketing Fails (& Hugest Win!)

About onlinedrea

Andréa Jones is a social media strategist who works with lifestyle brands to build their online presence through targeted social media and content marketing solutions. She's also the founder of SavvySocialSchool.com - a membership community with everything you need to achieve visibility, growth, and engagement on social media.