What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business.
Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines.
In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.
In this episode, we talk about:
- Why Pinterest marketing is different from social media marketing
- Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
- The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
- 2 key metrics to track in Pinterest analytics
- Blogging → how important is it to your Pinterest marketing strategy?
- The BIGGEST mistake business owners make when tracking their results on Pinterest
- What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
- Kate's “Content Lineage” approach to content creation (& which platforms she prioritizes)
- What the future holds for Pinterest
- Changes Pinterest is making to shorten the Pinterest buyer's journey
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Memorable Quotes:
- “When it comes to Pinterest, it's very much curating a life that you want. So it's a future dream, a future idea, a future vacation. So the user is going to the platform asking, ‘What's in it for me?’ And searching only by keywords or phrases and not really interested in following people.” – Kate Ahl
- “People are asking certain questions when they're in the planning phase… What's the first question they're asking? They're not asking, ‘Where can I buy?’” – Kate Ahl
- “It's not the same approach as some of the other channels. There's a nuance to it. So if you're looking at Pinterest, the content piece that lives on your website is important.” – Andréa Jones
- “People don't know about your product. They don't know the dimensions of it, the features, or even the why or the story. So that allows them to connect and have that entry point.” – Kate Ahl
- “Because people are so early in their journey, there's so much education that's needed and so much nurturing. That's still necessary even once they discover the solution that you have to offer them.” – Andréa Jones
- “My sister was sending me TikToks from Pinterest, and I was like, ‘I saw this on TikTok last week.’ She doesn't have a TikTok account. She watches all of her stuff on Pinterest. That's her platform of choice. It's interesting how different people gravitate to different platforms. And so I love the idea of repurposing.” – Andréa Jones
- “Not everybody has the luxury of having somebody on their team. So there have been a lot of times where… I just bust past my laziness and do this. And I just screenshotted a few things, put it on my phone, and it did great. And you know, maybe the next one might not do as great, but sometimes it's that step to just get past — just do it ugly.” – Kate Ahl
- “Pinterest was this great originator of the hack and the aha moment. And so now we have TikTok in this new iteration. So it's no surprise that people are saving their ideas from TikTok to Pinterest.” – Kate Ahl
- “They're curating their own life. So I see as we get a lot of Gen Z kids coming online too. We are gonna see a new wave of how they embrace these Idea Pins and how they use the platform.” – Kate Ahl
About the Guest:
Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.
Website
Pinterest
Instagram
Facebook
LinkedIn
Resources Mentioned:
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