Trying to find a way to get your marketing emails to stand out from the rest? Tarzan “T-Boss” Kay has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd.
Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.
In this episode of the podcast, we talk about:
- What kind of copy Tarzan’s audience gravitated most towards
- Being vulnerable and authentic in your copy
- How to use feedback to improve your copy (without taking trolls personally)
- Using Instagram to help you create email content
- Tarzan’s best copywriting tip for writing emails that connect with your audience
This Episode Was Made Possible By:
Fanbooster by Traject
The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free.
Social Media Rockstar Framework Free Course
The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business.
Listen to the episode here:
Or listen on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.
Watch the episode here:
Memorable Quotes:
- “I'm someone who's on this important path of being truthful. And that's how I show up in my emails.”
- “Building a business is a personal development journey.”
- “I have to find a way for it to be fun.”
- “The rule of one {in copywriting} is more than just one call to action. It means one reader, one purpose, one big idea, one core emotion- one all the way across the board.”
About the Guest:
Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.
Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.
In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”).
When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower.
Tarzan lives in Niagara with her partner and two kiddos.
Resources Mentioned:
Access the Social Media Rockstar Framework Free Course
Savvy Social School
10 Email Swipe Files Freebie
