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The Night Knights (2)

The Night Knights (2)

ACCESS The Free social media marketing course

get insights on how to build a social media strategy that works for you.

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This month marks the 1 year anniversary of my free

This month marks the 1 year anniversary of my free social media mindfulness meditation series: Social Media Unwind.

Before the pandemonium started last year, I was playing around with the idea of creating meditations around social media. Meditation has played an important role in my life as the director of my social media agency and I don't think I could manage it all with this powerful mindfulness tool.

These current events of the past 12+ months sped up the timeline of my pet project and I'm pleased to have impacted over 600 people with these mini-retreats.

Social media in and of itself is not bad or negative. I'm on a mission to bring happiness back because there's so much potential here.

If you're ready to calm your mind and soothe social media anxiety, try out the free audio series here: socialmediaunwind.com

Do you remember the gal on Instagram who had 2 mil

Want a behind the scenes look at my livestream set

Want a behind the scenes look at my livestream set up? I love livestreaming for my business and in this video I’ll show you my office setup. I’m sharing my top tools, from webcams and mics, to setting up lighting while I’m wearing glasses and the software I use to make my videos look professional and branded (hint, I don’t go live directly on Facebook or Instagram!).

And nope! These tools won’t break the bank either!

If you’re interested in learning more about incorporating live streaming in your social media strategy be sure to also grab the guide at onlinedrea.com/livestream (link in bio) to learn how to create an incredible live streaming experience for you and your audience!

Watch the full video on my YouTube channel 👉 link in my bio.

These two couldn’t be more opposite yet they are

These two couldn’t be more opposite yet they are the best of friends. @sirstirling doesn’t like being on camera. @kingprezgibson on the other hand demands it. He is royalty, after all.

I’m 100% sure that my fur companions a big part of what makes working at home enjoyable for me. #nationalpetday

I’m working through some success metrics for eve

I’m working through some success metrics for every single person on my 10 person team and it got me thinking…

What’s your definition of success?

Especially when it comes to social media, I find that as online business owners, we so often focus on the flashy metrics.

🧩 Followers
🧩 Top line revenue
🧩 Newsletter lists
🧩 Podcast downloads
🧩 Video views

But none of those numbers really matter. If you think about it, on the surface, they can be indicators of success but they don’t actually mean that those online business owners, employees, and clients are actually satisfied with their contributions.

In other words, having thousands of followers doesn’t make you successful if none of them buy anything from you.

So if flashy metrics aren’t what makes us successful, what does?

Instead of external measures of success, what if we focused on what really matters:

🎖 Profitability
🎖 Space to create
🎖 Supporting our family
🎖 Creating opportunities
🎖 Sustainable growth

^ Things like these are what truly matters. Imagine how differently you’d feel about your business if instead of focusing on the number of followers you have, you focused on building a lasting business instead.

Wow. I’ve got chills. I love geeking out about this stuff.

Cheers to your future success!

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