Would you rather focus on having a one-time customer or a customer for life? I’ll take the customer for life, please! But what does it take to get a customer for life? In today’s podcast episode, I’m talking all about how relationship marketing ties into this concept. Listen in for:
- What relationship marketing is
- My favorite analogy for relationship marketing
- The value of playing the long-game
- The best industry to look to as an example of relationship marketing
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Dating seems to be the analogy, or at least romantic relationships. My boss talks a lot about how relationship marketing requires you to listen to the customer and then act accordingly to demonstrate that you’re listening, while at the same time, keeping a consistent message. Thus, she likes to talk about spouses and how happily married couples have learned how to make the other person not feel ignored. Thanks for this podcast. Instructive tips and analogies for sure!