FREE 2026 HOLIDAY MARKETING GUIDE
FOR BUSINESS OWNERS

Plan Your Holiday Campaign Before the Tabs Start Multiplying

Figure out what you’re selling, who it’s for, and what this campaign needs to do before you touch the discount, emails, or graphics.

The free 2026 Mindful Marketer’s Holiday Handbook helps you plan a holiday or Black Friday promotion around your business goals, your buyer, and the capacity you actually have.

Free guide + a few helpful follow-up emails from me. Unsubscribe anytime.

A holiday promotion needs a job.

The fun parts are easy to reach for first: the deal, the bundle, the graphics, and the “should I do something for Cyber Monday?” message you send to yourself because you are the whole department.

A polished campaign can still leave the business standing in exactly the same place. Start with a more useful question:

What do I want more of because this campaign exists?

Your answer could be Q4 cash, January clients, first-time buyers, annual members, or a cleaner bridge into next year’s offer.

Once the campaign has a job, the offer and promotion become way, way easier to choose.

"More sales” is too vague.

More sales of what, from whom, and then what?

By the end of the handbook, you’ll have the bones of one useful campaign.

  • Give the campaign a clear business job.
  • Choose an offer and promotion that fit your capacity.
  • Decide what your buyer needs before they can say yes.
  • Map the path from warm-up through follow-up.
  • Write a one-sentence campaign plan you can build from.
  • Use the right campaign lane for the time and energy available.

Built for businesses whose inventory may be time, access, or expertise.

A Black Friday promotion for a coach has different math from a big-box retail sale. Your capacity, onboarding, support, redemption windows, and delivery time all belong in the plan.

The examples cover coaching, consulting, services, courses, memberships, workshops, and digital products.

The planning pieces you need. None of the random holiday-content confetti.

  • Campaign Goal Planner
  • Capacity Check
  • Warm Up → Invite → Remind → Follow Up Campaign Map
  • Holiday email outline + supporting-content ideas
  • AI shortcuts for planning and drafting
  • Offer + Promotion Decision Guide
  • Buyer Readiness + Objection Prompts
  • Three campaign lanes for different capacity levels
  • Business-model-specific promotion ideas
  • 2026 + early 2027 holiday dates

Small note: Use the whole guide or jump to the section that solves the question in front of you. This is free-range planning. There will be no quiz. 😅

Plan for the part after “yay, someone bought it!”

Revenue goals matter. So does the small matter of delivering what you sold.

The handbook helps you set a realistic sales ceiling, choose a workable redemption window, and spot any onboarding or support that needs to exist before the campaign goes live.

Your time is inventory too.

hi-im-andrea.jpg

The gal behind the Guide

Hi, I'm Andréa

I’m a marketing strategist, educator, and host of the Mindful Marketing Podcast. I help busy business owners build simpler, smarter marketing systems that fit real life and connect clearly to how they get paid.

I’ve watched plenty of smart people turn holiday marketing into an accidental second business. This handbook brings the focus back to a clear purpose, a path someone can follow, and a workload you can support.

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Know what you’re selling before Black Friday starts yelling at you.

Grab the free 2026 Mindful Marketer’s Holiday Handbook and make the important decisions first. Your emails, content, graphics, and checkout page will have somewhere useful to go.

GET THE FREE HOLIDAY HANDBOOK

Free. Practical. Built for a normal human schedule.