LIVE WORKING SESSION FOR COACHES, CONSULTANTS, SERVICE PROVIDERS, COURSE CREATORS + DIGITAL BUSINESS OWNERS
Plan Your Black Friday Campaign With Me + Promo Kit
Bring the half-formed offer, the five open tabs, and the Black Friday idea currently living in your Notes app.
We’re turning it into one focused campaign you can actually run.
Your registration includes the live workshop, replay, and the complete Black Friday Promo Kit — available immediately after you register.
Tuesday, October 20 • 12–2 PM ET • Live in Circle • $67 through October 9 • $97 beginning October 10
Current Mindful Marketing Lab member? The workshop + complete Black Friday Promo Kit are included. Find everything inside the Lab’s Circle space. No separate purchase is required.
You Do Not Need Another List of Sale Ideas
You can Google “Black Friday promotion ideas” right now and get approximately a gazillion suggestions.
Flash sale. Bundle. BOGO. 50% off. Bonus stack. Early access.
Cool. But none of those answers tell you whether the promotion makes sense for your business.
A coach with six client spots should not plan Black Friday exactly like Target. A consultant has to think about delivery time. A membership has to think about retention and existing-member fairness. A course creator has more fulfillment flexibility, but still needs a reason the buyer should care now.
And if your promotion works really, really well? Somebody still has to deliver what you sold.
Your time is inventory too.
That’s why we’re not starting this workshop with the coupon code. We’re starting with the campaign.
First, What Is This Campaign Supposed to Do?
Before you decide what to discount, decide what you want more of.
Maybe the goal is a Q4 cash-flow bump. Maybe you want to fill a January program. Maybe you want more first-time buyers entering your world. Maybe you want people into your membership. Maybe you have a course that can lead naturally into a higher-level offer later.
“More sales” is not enough of a plan.
More sales of what? From whom? And then what?
A useful Black Friday campaign should solve a business problem, not create three new ones because a sale template told you to add more bonuses.
What We’re Building Together
During our two hours together, we’ll build one Black Friday campaign through six decisions.
1. The Win
What would make this campaign worth doing?
Set the business goal, the numbers that matter, and the capacity ceiling.
You leave with: a clear target and boundaries.
2. The Offer
What are we actually selling?
Choose one primary offer that fits the goal, buyer, timing, margin, and delivery reality.
You leave with: the offer this campaign is built around.
3. The Deal
Why would buying now feel worthwhile?
Consider discounts, bonuses, bundles, added access, or another strategic incentive.
You leave with: a promotion that makes financial sense.
4. The Buyer
What needs to be true before they buy?
Identify the hesitation, belief, proof, and why-now message that needs to appear before checkout.
You leave with: a useful buyer message map.
5. The Path
How do they move from seeing the campaign to buying?
Map warm-up, announcement, proof, objections, reminders, checkout, welcome, and follow-up.
You leave with: the full campaign flow.
6. The Plan
Who is doing what, and when?
Choose the campaign lane, map emails and content, assign tasks, and put dates on the work.
You leave with: a dated calendar and checklist.
What You’ll Leave With
By 2 PM, the goal is not “wow, I took so many notes.” The goal is that you have a campaign.
- One primary Black Friday offer
- Your campaign goal and capacity ceiling
- Your promotion structure
- The buyer question your marketing needs to answer
- Your warm-up, invite, reminder, and follow-up path
- A five-email campaign outline
- Supporting-content direction
- A dated campaign calendar
- An implementation checklist
- A post-campaign review plan
And you do not have to wait until the workshop to start. Your registration includes immediate access to the complete Black Friday Promo Kit, so you can prep before class and keep implementing afterward.
Your Ticket Includes the Complete Black Friday Promo Kit
You get the kit immediately after registration, so you can start making decisions before we meet and use the live session to get unstuck where it actually matters.
- Campaign Map Workbook to turn the idea into one connected plan
- Profit + Capacity Calculator and Offer Builder to make sure the promotion works for the business behind it
- Campaign Calendar Pack to choose the runway that fits your time
- Email Swipe Pack and Social Promotion Pack to draft the actual campaign
- Sales Page, Checkout + Thank-You Copy Kit so the buyer experience is mapped too
- Launch Operations Kit, Campaign Tracking Dashboard, and Ads Lite bonus to help you run and measure the thing
- After-the-Sale Email Pack and Post-Campaign Review so the campaign keeps doing useful work after checkout
- Mindful AI Prompt Pack and Completed Example Pack to help you adapt everything to your own business
The workshop helps you make the decisions. The kit gives you the tools to carry them through.
Choose the Campaign Lane That Fits Your Life
You do not automatically need a three-week Black Friday campaign.
Quick
A focused 48–72 hour promotion when the offer is simple and the audience is already warm.
Standard
A Black Friday through Cyber Monday campaign with room for explanation, proof, and reminders.
Spacious
A longer warm-up and early-access period for offers that require more trust, explanation, or setup.
The best campaign is not the one with the most stuff in it. It’s the one you can run well.
This Is Especially for You If…
- You sell coaching, consulting, services, courses, memberships, digital products, education, expertise, or access.
- You have a Black Friday idea but keep changing the promotion.
- “Make a bunch of Black Friday posts” is currently the entire plan.
- You’re wondering whether you should discount at all.
- You have more than one offer and need help choosing.
- You want the campaign to lead somewhere after the receipt email.
- You want a plan that accounts for time, capacity, support, and your real November calendar.
This Probably Isn’t the Right Workshop If…
- You want a giant swipe file of hypey captions without making strategic decisions.
- You want a formula that tells every business to run the exact same sale.
- You expect one weekend to magically fix an offer people do not want the other eleven months of the year.
- You simply are not planning a holiday or Black Friday campaign this year. No pressure. The internet will continue to contain coupons without you.
Why a Working Session?
I do not want you to leave this workshop with sixteen new ideas and a fresh reason to overthink November.
So this is structured differently from a traditional webinar.
I’ll teach one decision. You’ll work on your version. Then we move to the next piece.
Short teaching blocks. Actual planning time. Examples across different business models. Space to make the decisions while I’m in the room.
We are doing the work together.
Because “I’ll finish this later” has claimed enough beautiful workbooks already.
Workshop + Promo Kit Details
Plan Your Black Friday Campaign With Me + Promo Kit
Tuesday, October 20, 2026
12–2 PM Eastern
Live in Circle
Captions included
Immediate access to the complete Black Friday Promo Kit
$67 through October 9
$97 beginning October 10
Live registration closes Tuesday, October 20 at 11 AM ET.
Can’t attend live? Replay-only enrollment is planned through November 6. Workshop replay and resource access remain available through December 1 at 11:59 PM ET.
Replay buyers receive the workshop recording and the complete Black Friday Promo Kit, with immediate kit access after registration. Live participation and Q&A are included with live tickets.
Current Mindful Marketing Lab members: Do not buy another ticket. The workshop + complete Black Friday Promo Kit are already included inside the Lab’s Circle space.
What Happens After You Register
1. Confirmation
You’ll get an email with workshop details and access instructions.
2. Open Your Promo Kit
You’ll get immediate access to the complete Black Friday Promo Kit. Start with the Campaign Map Workbook and Profit + Capacity Calculator, then bring whatever you have to the live session.
3. Build the Plan
On October 20, we’ll work through the campaign map and turn the decisions into dates.
4. Replay + Keep Building
You’ll have access to the workshop replay and Promo Kit resources through December 1 at 11:59 PM ET, so you can finish the campaign with the templates beside you.
5. Run the Thing
Then you execute and review the evidence afterward, because checkout is one step in the customer journey, not the finale.
Frequently Asked Questions
Do I need to have my Black Friday offer figured out already?
What if I don’t want to discount my services?
Is this only for Black Friday?
I’m a coach, consultant, or service provider. Will this work for me?
I sell courses or digital products. Is this too service-focused?
What if I can’t attend live?
I’m already in the Mindful Marketing Lab. Do I need to pay $67?
What’s included in the Black Friday Promo Kit?
What’s the refund policy?
Hey, I’m Andréa Jones.
I’m a marketing strategist, educator, and host of the Mindful Marketing Podcast. My whole thing is simpler, smarter marketing for busy people.
I care about campaigns that make money. I also care about what happens after you make the sale, how much time the plan requires, whether delivery still works if the campaign succeeds, and whether Future You is going to be annoyed with Present You for creating a twelve-bonus monster.
My approach is practical: decide what matters, build the path, make the invitation clear, and use the evidence afterward to make the next campaign better.
That’s exactly what we’re doing together on October 20.
Your Black Friday Campaign Does Not Need More Random Tactics.
It needs a job, an offer, a buyer, a path, and a plan you can actually execute.
Let’s build it.
Plan Your Black Friday Campaign With Me + Promo Kit
Tuesday, October 20 • 12–2 PM ET • Live • $67 through October 9 • $97 beginning October 10 • Promo Kit included