small business

5 Ways Geolocation Is Changing Local Business

Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]

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4 Things To Consider When Constructing Your Business Plan

Want to know what was missing in my original plan? I had no defined measure of success. I had a general idea of what success looked like to me, but it goes beyond piña coladas on the beach and massive shopping trips. Success is something concrete, something you can look at and say, “Yes, I am successful.” Without further ado, here are 4 things I learned that I want to share with you for how to construct your business plan, and in turn define what success means to you.

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