local business

  • Using Brand Voice on Social Media with Helen Tremethick

    Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, […]

  • Tracking Podcasting Insights with Sean Creeley

    I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur […]

  • Behind-the-Scenes with Social Report

    No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I’ve invited Sam from Social Report on the show to discuss why no […]

  • 5 Ways Geolocation Is Changing Local Business

    Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]

  • 3 Ways to Increase Productivity for Local Business

    3 Ways to Increase Productivity for Local Business

    At the core of running a local business is the question of how to move product or sell services in the most efficient way possible. When your client base is local, it’s more important than ever that you maximize your profit potential, and small businesses especially need to keep their productivity high when their clients […]