digital marketing tips

How to Use Word-of-Mouth Marketing on Social Media

Word of mouth has huge potential for marketing your products, but it can be a difficult science to master. You have to strike a careful balance between encouraging your customers to share your business without coming across as pushy, and all the while doing it with the use of social media for maximum broadcasting effect.

Need some help? Read on for these top tips on using social media for word of mouth marketing!

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5 Ways Geolocation Is Changing Local Business

Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]

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