How to Use Word-of-Mouth Marketing on Social Media

Word of mouth has huge potential for marketing your products, but it can be a difficult science to master. You have to strike a careful balance between encouraging your customers to share your business without coming across as pushy, and all the while doing it with the use of social media for maximum broadcasting effect.

Need some help? Read on for these top tips on using social media for word of mouth marketing!

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A Brief Guide to Instagram for Local Business

Instagram is relatively new to the social media scene, but we’ve noticed that many small businesses don’t give it the effort that it deserves because they’re not quite sure where to start. Instagram is the fourth most download app in America, and it has over 500 million active users, so it’s well worth trying, even […]

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Why Giving Is a Good Marketing Strategy

In today’s age of digital marketing, emerging consumer marketing trends can seem cold, revenue-driven, and overly focused on metrics. We target our key demographics, infiltrate social media feeds, and do whatever we can to get our brand in front of consumers who are better than ever at choosing what brands they allow into their lives. […]

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How to Make Your Business Ready for Geo-Location

Geolocation is an emerging marketing trend that small businesses can and should take advantage of, especially because it allows you to get in touch with customers near you, making it highly relevant for local businesses. Basically, you want to be the first choice for a potential customer looking for your services, and geolocation lets you […]

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5 Ways Geolocation Is Changing Local Business

Geolocation is an up-and-coming marketing term that describes the way advertisers know and use a target consumer’s location to better connect with them. Advertisers often know where their digitally connected customers are through their GPS location, but advancing technology allows them to know where the consumer’s attention is based on where they’re looking and how […]

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